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A new GMTV competition is offering people the chance to win £25,000 in cash, plus vouchers for a top toy store.
The latest SMS competition on the weekday morning show gives people the opportunity to win £1,000 Smyths Toys Superstores vouchers, in addition to the cash prize.
It will run until April 1st and requires people to enter either through SMS messaging or by calling an 090 number and answering a simple question.
Applicants are required to complete the phrase "on your… " and answer either bike, scooter or rollerblades by saying it on the phone after calling the a premium rate phone number or by texting A, B or C to the competition number.
Recently, GMTV launched a premium rate phone competition offering viewers the chance to win a 14-day cruise.
All that applicants had to do was call the 090 number to be in with a chance of winning the trip, which included free flights, £3,000 on-board spending money, free on-board main meals and access to the gym.
The latest SMS competition on the weekday morning show gives people the opportunity to win £1,000 Smyths Toys Superstores vouchers, in addition to the cash prize.
It will run until April 1st and requires people to enter either through SMS messaging or by calling an 090 number and answering a simple question.
Applicants are required to complete the phrase "on your… " and answer either bike, scooter or rollerblades by saying it on the phone after calling the a premium rate phone number or by texting A, B or C to the competition number.
Recently, GMTV launched a premium rate phone competition offering viewers the chance to win a 14-day cruise.
All that applicants had to do was call the 090 number to be in with a chance of winning the trip, which included free flights, £3,000 on-board spending money, free on-board main meals and access to the gym.
Added: 24/03/2010 16:23:33
SMS messaging is being used to determine St Albans and Harpenden's retailer of the year.
Retailers can be nominated in one of six categories in the competition being run by the St Albans & Harpenden Review, and this week it is focussing on the best market traders.
All traders are eligible to win, from regular stall holders to specialist sellers.
Retailers can be nominated by texting SMS number 80360 with the name and address of a business, with messages costing 25p.
Last year's competition was won by Stanley Green's Fabrics, which was selected from a shortlist including Grove Fruits, Sycamore Health Food and Nuts, Russell Crombie's Records and The Cheesewheeler.
Mr Green told the newspaper that he was "all for" the awards.
"It's a nice way of expressing how you feel about the town," he commented.
Those using SMS messaging to text in their nominees can do so until May 14th.
Elsewhere, Portsmouth newspaper The News is using SMS messaging in a competition offering a pair of tickets to Pompey's home clash against Chelsea.
Retailers can be nominated in one of six categories in the competition being run by the St Albans & Harpenden Review, and this week it is focussing on the best market traders.
All traders are eligible to win, from regular stall holders to specialist sellers.
Retailers can be nominated by texting SMS number 80360 with the name and address of a business, with messages costing 25p.
Last year's competition was won by Stanley Green's Fabrics, which was selected from a shortlist including Grove Fruits, Sycamore Health Food and Nuts, Russell Crombie's Records and The Cheesewheeler.
Mr Green told the newspaper that he was "all for" the awards.
"It's a nice way of expressing how you feel about the town," he commented.
Those using SMS messaging to text in their nominees can do so until May 14th.
Elsewhere, Portsmouth newspaper The News is using SMS messaging in a competition offering a pair of tickets to Pompey's home clash against Chelsea.
Added: 23/03/2010 18:27:05
A new study has revealed that businesses believe that mobile marketing is becoming increasingly vital for promotion schemes.
The State of Marketing 2010 study by Unica, conducted with Salloway and Associates, found that over one-third of firms are already using technologies such as SMS messaging in their marketing campaigns.
The report also showed that rich media and social media are also being utilised more to increase sales and are gradually becoming one of the most important platforms for advertising.
Paul McNulty, chief marketing officer at Unica, said: "2010 is shaping up to be an exciting year for marketers. Unprecedented change, brought on by a volatile economy, the rise of new channels and the increased demand for financial accountability, are creating a new era in marketing."
The results of the survey support remarks by Google last week, which suggested that mobile marketing will eventually surpass PC-based marketing due to the rise in smartphone uptake.
The State of Marketing 2010 study by Unica, conducted with Salloway and Associates, found that over one-third of firms are already using technologies such as SMS messaging in their marketing campaigns.
The report also showed that rich media and social media are also being utilised more to increase sales and are gradually becoming one of the most important platforms for advertising.
Paul McNulty, chief marketing officer at Unica, said: "2010 is shaping up to be an exciting year for marketers. Unprecedented change, brought on by a volatile economy, the rise of new channels and the increased demand for financial accountability, are creating a new era in marketing."
The results of the survey support remarks by Google last week, which suggested that mobile marketing will eventually surpass PC-based marketing due to the rise in smartphone uptake.
Added: 22/03/2010 17:00:23
Grimsby Town Football Club will be hoping that SMS messaging can play a part in the club's desperate scrap to avoid relegation from League Two.
Currently in 23rd position, the club is facing the drop to non-league football and the Blue Square Premier.
But the Grimsby Telegraph has joined forces with the club to support its Be There Or Blue Square campaign.
On Monday (March 15th), a picture of Captain Peacock, a caricature of club captain Lee Peacock, was printed in a hidden location in the newspaper.
Those spotting him had to text SMS number 65100 with GT Captain, the page number he appeared on and the competition entrant's details.
The cost of the SMS messaging was 50p plus the standard network charge, and prizes range from an executive table at a forthcoming home game to free match tickets.
Grimsby's fight against the drop resumes tomorrow (March 20th), when they entertain second-placed Bournemouth at Blundell Park.
Currently in 23rd position, the club is facing the drop to non-league football and the Blue Square Premier.
But the Grimsby Telegraph has joined forces with the club to support its Be There Or Blue Square campaign.
On Monday (March 15th), a picture of Captain Peacock, a caricature of club captain Lee Peacock, was printed in a hidden location in the newspaper.
Those spotting him had to text SMS number 65100 with GT Captain, the page number he appeared on and the competition entrant's details.
The cost of the SMS messaging was 50p plus the standard network charge, and prizes range from an executive table at a forthcoming home game to free match tickets.
Grimsby's fight against the drop resumes tomorrow (March 20th), when they entertain second-placed Bournemouth at Blundell Park.
Added: 19/03/2010 15:56:38
Commuters fed up of the rat race could wave goodbye to packed trains and improve their health by texting an SMS number.
This is because the News Shopper is running a Brompton Bicycle competition, whereby entrants have the chance to win two sets of bicycle-related prizes.
Individuals taking part in the competition have to watch a video on the newspaper's website before working out whether the man on the bus was eating a scotch egg, a bowl of cereal or a slice of toast.
Answers are encouraged to be sent in using SMS messaging, with entrants having to send their answers coupled with the word CYCLING to 80360.
The newspaper reckons that commuting is "one of the horrors of modern life" and that cycling is one of the best ways to combat it, especially in London where the capital's many cycling paths make commuting easy.
Brompton Bikes, which is based in west London, has been in full production since 1988.
This is because the News Shopper is running a Brompton Bicycle competition, whereby entrants have the chance to win two sets of bicycle-related prizes.
Individuals taking part in the competition have to watch a video on the newspaper's website before working out whether the man on the bus was eating a scotch egg, a bowl of cereal or a slice of toast.
Answers are encouraged to be sent in using SMS messaging, with entrants having to send their answers coupled with the word CYCLING to 80360.
The newspaper reckons that commuting is "one of the horrors of modern life" and that cycling is one of the best ways to combat it, especially in London where the capital's many cycling paths make commuting easy.
Brompton Bikes, which is based in west London, has been in full production since 1988.
Added: 19/03/2010 15:54:46
Viewers of ITV morning news programme GMTV have been ringing up a premium phone line in an effort to win a new car.
This week's competition offers viewers the chance to win a brand new Volvo XC60 as part of a collaboration with the release of the Twilight Saga: New Moon DVD.
The winner will be given a copy of the DVD and extra Twilight Saga goodies.
Entrants have until tomorrow (March 19th) to enter the competition by answering the question read out during the show and ringing the 09 number, or texting the premium line SMS number.
Actor Robert Pattinson, who appeared in London last night at the release of his new film, Remember Me, drove a Volvo XC60 in the New Moon movie.
Fans of the Stephanie Meyer creation of vampires and werewolves will be keen to grab the opportunity to enter the competition to own a version of the same car the teen hunk drove.
This week's competition offers viewers the chance to win a brand new Volvo XC60 as part of a collaboration with the release of the Twilight Saga: New Moon DVD.
The winner will be given a copy of the DVD and extra Twilight Saga goodies.
Entrants have until tomorrow (March 19th) to enter the competition by answering the question read out during the show and ringing the 09 number, or texting the premium line SMS number.
Actor Robert Pattinson, who appeared in London last night at the release of his new film, Remember Me, drove a Volvo XC60 in the New Moon movie.
Fans of the Stephanie Meyer creation of vampires and werewolves will be keen to grab the opportunity to enter the competition to own a version of the same car the teen hunk drove.
Added: 18/03/2010 15:34:48
Google announced this week that mobile marketing will eventually surpass PC-based marketing due to the rise in smartphone uptake.
This may come as welcome news to businesses looking to expand their marketing onto a mobile platform.
Speaking during an investor webcast, Vic Gundotra, Google Engineering vice president, said that mobile marketing rates had increased "dramatically" in recent years.
He expanded on the many alternative mobile campaigns that could be introduced for the platform that cannot be used on PCs. For example, in-built GPS devices can provide marketers with access to a user's whereabouts, allowing them to target localised information.
Mr Gundotra said that searches on mobile phones using Google had increased five times in the past two years alone.
This could be related to the increase in smartphone sales. According to ABI Research, 25 per cent more smartphones were shipped to the UK in the last quarter of 2009 than in the three months before.
This may come as welcome news to businesses looking to expand their marketing onto a mobile platform.
Speaking during an investor webcast, Vic Gundotra, Google Engineering vice president, said that mobile marketing rates had increased "dramatically" in recent years.
He expanded on the many alternative mobile campaigns that could be introduced for the platform that cannot be used on PCs. For example, in-built GPS devices can provide marketers with access to a user's whereabouts, allowing them to target localised information.
Mr Gundotra said that searches on mobile phones using Google had increased five times in the past two years alone.
This could be related to the increase in smartphone sales. According to ABI Research, 25 per cent more smartphones were shipped to the UK in the last quarter of 2009 than in the three months before.
Added: 18/03/2010 15:33:34
Twitter has announced that it is to launch a new service that will integrate with other websites, creating the possibility of future marketing opportunities with the company.
The global micro blogging site is a popular tool for mobile users who blog their activities on the go. Marketing campaigns that may arise with the company could, therefore, be transferred to mobile platforms.
@anywhere will also have the advantage of providing users with the ability to use Twitter without navigating away from the website they are on.
Iain MacMillan, chief executive of social media company RMM London, said that Twitter will first have to examine marketing carefully before it is introduced to the site in order not to alienate its customers.
He explained: "Twitter will need to find the balance between introducing a potentially intrusive advertising platform and preserving the user experience of the service."
According to Compete.com, the service had over 20 million visitors in the US last month and 4.7 million smartphone users were recorded in January 2010.
The global micro blogging site is a popular tool for mobile users who blog their activities on the go. Marketing campaigns that may arise with the company could, therefore, be transferred to mobile platforms.
@anywhere will also have the advantage of providing users with the ability to use Twitter without navigating away from the website they are on.
Iain MacMillan, chief executive of social media company RMM London, said that Twitter will first have to examine marketing carefully before it is introduced to the site in order not to alienate its customers.
He explained: "Twitter will need to find the balance between introducing a potentially intrusive advertising platform and preserving the user experience of the service."
According to Compete.com, the service had over 20 million visitors in the US last month and 4.7 million smartphone users were recorded in January 2010.
Added: 18/03/2010 15:31:31
Social networking giant Facebook has become the most visited site in the US, according to new data, suggesting that the future of internet micropayments via the site would be beneficial to businesses.
Data from Experian Hitwise has shown that Facebook had a 7.07 per cent share of internet hits last week, surpassing the Google search engine, which had a 7.03 per cent share.
This could signal a change in future marketing techniques as more consumers could be targeted using the social networking site.
This comes after the website launched the start of what could become new platforms for internet micropayments. Buxter allows users to transfer money to other users through an 'e-wallet'.
The move may encourage other businesses to think about offering their services through the website.
Niall O'Malley, group account director at PR agency Immediate Future Ltd, said that Facebook would now be a "cornerstone for every marketing strategy that we devise over the next decade."
He added: "It's fundamental. And that's because of the changing nature of the way we use the internet – it's simple."
Data from Experian Hitwise has shown that Facebook had a 7.07 per cent share of internet hits last week, surpassing the Google search engine, which had a 7.03 per cent share.
This could signal a change in future marketing techniques as more consumers could be targeted using the social networking site.
This comes after the website launched the start of what could become new platforms for internet micropayments. Buxter allows users to transfer money to other users through an 'e-wallet'.
The move may encourage other businesses to think about offering their services through the website.
Niall O'Malley, group account director at PR agency Immediate Future Ltd, said that Facebook would now be a "cornerstone for every marketing strategy that we devise over the next decade."
He added: "It's fundamental. And that's because of the changing nature of the way we use the internet – it's simple."
Added: 17/03/2010 15:44:47
There has been a 25 per cent increase in people buying smartphones, according to new research by ABI.
The figures show that a quarter more people bought the new generation of mobile at the end of last year than in the rest of the year.
This may lead to more opportunities for businesses to expand their mobile marketing campaigns as more consumers will be able to access targeted campaigns.
It has been suggested by industry experts that the cause for the sudden uptake of smartphones has been due to cuts in handset price.
Anthony Keyworth, director of product marketing for Orange UK, which is undergoing a merger with T-Mobile, said: "The latest smartphones running on Android and iPhone and touchscreens make interaction much easier."
Communication is the key for smartphones and the opportunity to download countless applications, or apps, could be a key market area for businesses.
In addition to this, smartphones allow users to access the internet easier. Research from ComScore revealed that 30.8 per cent of users accessed social networking sites via their smartphones in January alone.
The figures show that a quarter more people bought the new generation of mobile at the end of last year than in the rest of the year.
This may lead to more opportunities for businesses to expand their mobile marketing campaigns as more consumers will be able to access targeted campaigns.
It has been suggested by industry experts that the cause for the sudden uptake of smartphones has been due to cuts in handset price.
Anthony Keyworth, director of product marketing for Orange UK, which is undergoing a merger with T-Mobile, said: "The latest smartphones running on Android and iPhone and touchscreens make interaction much easier."
Communication is the key for smartphones and the opportunity to download countless applications, or apps, could be a key market area for businesses.
In addition to this, smartphones allow users to access the internet easier. Research from ComScore revealed that 30.8 per cent of users accessed social networking sites via their smartphones in January alone.
Added: 17/03/2010 15:43:12
